America Online (AOL) is the third-largest portal after Yahoo! and MSN. Last month, AOL officially launched its portal - www.aol.in - in India. India being a big potential market for portals has attracted Microsoft, Yahoo!, and others as well; with a strength of more than 2,000 employees, AOL has had a presence in India since 2002, working on and building new services for AOL's portal.
The AOL India portal has services like e-mail, IM, mobile services, Google-powered search, and channels like Bollywood, Cityguide, International Music, Education, and more. India is the first country to witness AOL's next-generation e-mail services. It will offer users unlimited storage, industry-leading spam protection, and powerful virus protection.
Like the Yahoo! and MSN messengers, "cool" features like offline messaging, sharing of pictures, personalisation, and group messaging will be available in AOL Messenger. What would be different is multi-tab conversations and simultaneous logins through multiple AOL IDs. AOL will also provide video content from various content providers. In mobile mobile services, along with VAS (Value Added Services) downloads; WAP Mail and AOL messenger will be made available.
In the future, more products and services will be made available, we have been told. The content will be made available in regional languages as well. AOL will add more content and channels by collaborating with their other partners, apart from Time Warner.
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